HP // Shop 'Til You Drop Campaign
Rewards Initiative
This initiative was designed to recognize and incentivize vendors who purchased the most HP products (laptops/desktops/printers) in a given quarter from the distributor. The campaign needed a logo for the event and email blasts sent to winners, signage for the event, and handouts detailing the 8 categories for prize winners to select from.
Color Palette
These color swatches are part of the established HP branding guidelines, and approved for use. Even though this was a cobranding project between D&H and HP, I kept the initial branding as close to HP branding and presented a co-brand as much as possible.
Logo Concepts
The prompt for this logo was to imagine someone on a shopping spree at a mall. What would the bags look like when shopping, and if they were walking in the mall would their bag draw interest to other patrons? It had to be impactful, clean, but also adhere to HP's branding.
Signage Concepts
When winners from the promotion were selected, they were able to pick from select sections. There were eight sections in total: Connected Home, Kitchen Gadgets, Gaming, Outdoors, Sports Fan Shop, Food, Health & Fitness, and HP products. Each section had to have signage that was visible from a distance, but also contain 4-8 images from each category.
Signage used at the event
Below is the final approved signage used for each section at the event. This layour offered the best visibility for the products that could be won, and reflected both brands in the most consistent way.
